Last updated: September 2026
Petal & Paw is a trading name of InnerBloom Health Limited ("Petal & Paw", "we", "us" or "our").
We respect your privacy and are committed to protecting the personal information you provide to us.
This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights in relation to your personal information.
Petal & Paw operates in New Zealand and handles personal information in accordance with the Privacy Act 2020 and applicable New Zealand privacy requirements.
1. What information we collect
Depending on how you interact with Petal & Paw, we may collect information including:
Personal information
your name
email address
telephone number
address or location where relevant
booking and appointment information
payment and transaction information
information you provide when contacting us
information you provide through forms, questionnaires or consultations
records of communications between you and Petal & Paw
information relating to your use of our website.
Animal information
When you engage Petal & Paw for an animal naturopathy or wellness service, we may collect information about your animal, including:
name
species
breed
age or date of birth
sex and reproductive status
weight
diet and feeding history
lifestyle and environment
health history
current or previous health concerns
veterinary history
medications
supplements
allergies or sensitivities
behavioural information
information about previous treatments
other information that is relevant to providing our services.
Some information you provide about your animal may be sensitive in nature. We take reasonable steps to protect information provided to us.
2. How we collect information
We generally collect personal information directly from you.
This may happen when you:
submit an enquiry through our website
book a consultation
complete a client registration or intake form
attend a consultation
purchase a product or service
subscribe to our mailing list
communicate with us by email, phone, social media or another communication method
participate in a course, programme or other service
otherwise provide information to us.
We may also receive information from another person where you have authorised them to provide it, or where permitted by law.
If we collect personal information indirectly from another source, we will take reasonable steps to meet our obligations under the Privacy Act 2020.
3. Why we collect your information
We collect and use personal information where it is reasonably necessary for our business activities and services.
This may include using your information to:
respond to enquiries
arrange and manage appointments
provide animal naturopathy and wellness services
understand your animal's health, diet and lifestyle history
prepare individualised recommendations or wellness plans
communicate with you about your appointments and services
process payments and transactions
provide products, courses or other services you have purchased
send information you have requested
manage our customer records
improve our services and website
comply with legal, accounting and regulatory obligations
protect the security of our business, website and customers.
We will generally only use your information for the purpose for which it was collected, or for a directly related purpose permitted by law.
4. What happens if you do not provide information
You can choose not to provide personal information unless it is necessary for us to provide a particular service or meet a legal obligation.
However, if you do not provide information that is reasonably necessary for a consultation or other service, we may not be able to provide that service appropriately.
For example, we may need information about your animal's health history, current diet, medications or supplements in order to provide an appropriate consultation.
5. Who may receive your information
We may share personal information where reasonably necessary to provide our services, operate our business or meet legal obligations.
Depending on the circumstances, this may include trusted service providers who assist us with:
website hosting
online booking and appointment management
client forms and information collection
payment processing
accounting and bookkeeping
email and communication services
website analytics and technology
cloud storage and business software.
Where we use third-party providers to process or store information on our behalf, we take reasonable steps to ensure that your information is appropriately protected.
We will not sell your personal information to third parties.
We will not disclose your personal information to another person or organisation for their own marketing purposes without your consent, unless otherwise permitted or required by law.
Where appropriate and with your permission, we may communicate relevant information with your veterinarian or another animal health professional involved in your animal's care.
6. Information stored outside New Zealand
Some of the technology and service providers used by Petal & Paw may store or process information outside New Zealand.
Where personal information is disclosed to an overseas provider, we will take reasonable steps to ensure that the disclosure is made in accordance with the Privacy Act 2020 and applicable New Zealand privacy requirements.
7. Keeping your information secure
We take reasonable steps to protect personal information against loss, unauthorised access, use, modification, disclosure or other misuse.
Depending on the information and how it is collected, security measures may include:
password-protected accounts
secure online systems
restricted access to client information
secure cloud-based storage
device and account security measures
limiting access to information to people who need it for legitimate business purposes.
However, no online system or method of electronic storage can be guaranteed to be completely secure.
If we become aware of a privacy breach that is likely to cause serious harm, we will comply with our obligations under the Privacy Act 2020, including notifying the Privacy Commissioner and affected individuals where required.
8. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or for as long as we are required to retain it by law.
When information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it.
Some business and financial records may need to be retained for longer periods to meet legal or accounting requirements.
9. Website information and cookies
When you visit the Petal & Paw website, certain technical information may be collected automatically by our website provider or third-party services.
This may include information such as:
IP address
browser type
device information
pages visited
approximate location
referring website
date and time of visits
website usage information.
We may use cookies and similar technologies to operate the website, understand how visitors use it, improve our website and, where applicable, support marketing activities.
You can adjust cookie settings through your browser. Disabling certain cookies may affect how some website features operate.
10. Analytics and marketing
We may use website analytics and marketing tools to understand how visitors interact with our website and to improve our services and marketing.
Where required, we will obtain appropriate consent for marketing communications or tracking technologies.
If you subscribe to our mailing list, you can unsubscribe at any time using the unsubscribe link provided in our emails or by contacting us directly.
11. Social media
Petal & Paw may operate social media accounts, including Instagram and Facebook.
If you interact with Petal & Paw through social media, your information may also be collected and processed by the relevant social media platform according to its own privacy policy.
Please avoid sending confidential or sensitive personal information through social media messaging unless specifically requested by Petal & Paw.
12. Your right to access your information
You have the right to request access to personal information that Petal & Paw holds about you, subject to any applicable exceptions under the Privacy Act 2020.
You may also ask us to correct personal information if you believe it is inaccurate, incomplete or out of date.
To request access to or correction of your information, please contact us using the details below.
We will respond to requests within the timeframes required by the Privacy Act 2020.
13. Your privacy rights
Under New Zealand privacy law, you have rights relating to your personal information, including the right to:
know what personal information we collect and why
request access to personal information we hold about you
request correction of information that is inaccurate or incomplete
ask questions about how your information is collected, used or disclosed
make a privacy complaint.
These rights are subject to the provisions and exceptions contained in the Privacy Act 2020.
14. Privacy complaints
If you have a concern about the way Petal & Paw has collected, used, stored or disclosed your personal information, please contact us first so that we have an opportunity to address your concern.
If you are not satisfied with our response, you can make a complaint to the Office of the Privacy Commissioner.
Information about making a privacy complaint is available from the Office of the Privacy Commissioner at privacy.org.nz.
15. Privacy Officer
Petal & Paw's privacy contact is:
Petal & Paw
Trading name of InnerBloom Health Limited
New Zealand
Email: [insert business email address]
Phone: [insert phone number]
Please contact us using these details if you have questions about this Privacy Policy or wish to request access to or correction of your personal information.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, services or privacy obligations.
The latest version will be published on this website and will include the date it was last updated.
Petal & Paw
Animal Naturopathy & Wellness
Trading name of InnerBloom Health Limited